Selected work
Below are selected design, development, and search programs I’ve built or been part of over 25+ years – from founding SocialSEO.com and a website theme marketplace to enterprise SEO that ended in an acquisition.
ThemeSnap.com
A Drupal & WordPress theme marketplace with hundreds of digital assets — founded, built, and scaled to acquisition.
- Grew to 16,000+ customers before the company was sold
- Hundreds of premium themes and digital assets across several CMS ecosystems. Theme Snap was the 1st Drupal theme marketplace online!
- Owned product, storefront development, and the SEO that drove marketplace traffic
Drugstore.com
Large-scale technical SEO and content development for one of the era’s biggest online retailers — work that helped position the company for its acquisition by Walgreens.
- Complex enterprise technical SEO across a massive product catalog
- Work helped to drive a 14% month-over-month order growth
- Search program contributed to the runway ending in the Walgreens acquisition for $409 million
AAA, The Auto Club Group
Managed SEO for AAA, The Auto Club Group along with other company-owned websites/subdomain brands. Primarily handled site migrations/consolidations, SEO reporting, new content development, and local SEO work.
- Custom Looker Studio SEO dashboards created and managed
- Built AI projects for new content development for AAA core products – travel, automotive, insurance products, and AAA memberships
- Grew core, organic footprint for each part of the business
SocialSEO.com, Agency Owner
Started SocialSEO.com in 2003 and built it to over 120+ clients, including Drugstore.com, Eurobookings.com, Expedia.com, HughesNet, and other top brands.
- Led a team of developer and designers with large-scale website migrations and rebuilds
- Developed Drupal SEO modules (SEO Pack, Sharebar, Predictive 404, etc) for the open source CMS
- Held a 93% average client retention for contract projects
Locomotive Agency, Technical SEO Director
Scalable SEO architecture for enterprise location and directory sites at LOCOMOTIVE Agency — Cox, Sunbrella, Credit.com, NRG.
- Programmatic frameworks for large location/ecommerce sites — indexation at scale
- Led Grew directory properties from 120K to 1.6M monthly users
- Primary technical contact for C-level clients and internal dev teams
Have a project like these?
I take on consulting engagements and full-time roles in GEO/AEO, technical SEO, and search automation.