Experience

Remote · Advisory, client builds, and AI search tools

• SEO & AEO Advisor to The Dyrt: running focused SEO/AEO monthly audits (AI crawl readiness, content grounding, page quality) prioritized around Pro memberships, bookings, and app installs.
• Built an AI/SEO page grader with Claude that audits pages for AI retrieval and on-page SEO, then outputs clear, dev-ready Jira tickets with scoped tasks and fixes.
• Created a modular n8n SEO research tool combining NLP keyword extraction, prioritized AlsoAsked questions, and Reddit/review insights, with AI fallback for natural, SEO-friendly responses.
• Developed WordPress builds with Claude Design/Claude Code repeatable workflows for local SEO and AI visibility enhancements for several small businesses in manufacturing, home services, and real estate; building a GSC-driven internal linking plugin for WordPress.

Remote · Camping marketplace, 80K+ indexed pages

• Helped swing non-paid web users from -28% to +76.5% YoY (Mar–Oct 2025), then grew mobile SEO page views 122% and active users 47% YoY (Jan–Jul 2026); contributed to the company’s first profitable year in 12 years.
• Moved SEO page average position from 13.7 to 4.7; top-3 ranking queries per day up 361% YoY.
• Built and owned the GEO/AEO program across ChatGPT, Gemini, Perplexity, Claude, and AI Overviews, including an AI Visibility Tracker (Ahrefs Brand Radar, Profound, Looker Studio).
• Built a query fan-out tool and vector content analyzer; turned first-party data (reviews, UGC, help center) into citable content; RAG-style pipelines produced 20K+ meta descriptions.
• Designed a “self-healing SEO” framework for 30K+ programmatic pages; resolved soft 404s on ~11K Next.js pages, canonical clustering, and schema across all campground pages.
• Led internal linking and a site-wide link pruning project to cut link equity loss from core pages; video SEO for 42K+ UGC videos.
• Managed brand-citation and link building targeting competitors’ strongest backlinks, plus agency link programs.
• Partnered across content, product, and engineering; monthly executive reporting to C-level stakeholders.

Remote · Enterprise membership organization

• Grew keyword visibility from 95K to 600K+, first-page rankings from 12K to 30K+, SERP features from 3K to 35K; membership conversions up 9%.
• Implemented a RAG-based AEO framework and custom AI agents, establishing AI visibility as a tracked KPI. Built core service and pillar pages across insurance, membership, travel, and roadside; optimized local SEO for AAA locations in 13 states.
• Built dynamic Looker Studio dashboards via custom API integrations to monitor AI exposure, crawl depth, and CTR.
• Resolved 300+ crawl/indexation issues, lifted site health 20%, and retained 98% of organic traffic through a multi-site migration.

Remote · SaaS, B2B, and content clients

• Launched early AI-driven content workflows (GPT-4, Claude) and entity/E-E-A-T strategies, growing topical coverage 45%.
• Delivered technical audits and roadmaps improving crawl efficiency and page speed; conversion rate up 18% via UX mapping and A/B testing.

Cary & Pittsboro, NC · Enterprise clients: Cox, Sunbrella, Credit.com, NRG

• Led technical SEO for enterprise brands including Cox.com, Sunbrella.com, Credit.com, and NRG; primary contact for C-level clients and dev teams.
• Architected scalable programmatic SEO frameworks for large location/directory sites (Cox.com), improving crawl efficiency, internal linking, and indexation at scale.
• Translated audits into execution-ready roadmaps (site speed, structured data, AMP/mobile, A/B testing) with SEO KPIs tied to business impact.
• Returned in 2022 to fill a temporary gap for 4 months for the Director, Technical SEO position.

Raleigh, NC · Acquired · Teams of 15–20

• Built and led an SEO/content agency serving 120+ clients (Disney, Expedia, Drugstore.com, Sony Music, HughesNet).
• Drove 14% MoM order growth for Drugstore.com, leading to their acquisition from Walgreens and grew company-owned directories from 120K to 1.6M monthly visits.
• Founded and scaled ThemeSnap.com to 16,000+ customers; drove 14% MoM order growth for Drugstore.com and grew directories from 120K to 1.6M monthly users.

Raleigh, NC · Acquired · Teams of 15–20

• LOCOMOTIVE Agency, Technical SEO (contract, 2022)
• Ripstop by the Roll, Digital Marketing Director (2017)
• MedicalWeb.com, Online Marketing Manager (2001–2003): SEO, PPC, and email across 60+ medical sites
• ComedyWorld.com (2000–2001)
• NicheMusic (1999–2000) · Walt Disney Co. / Mammoth Records, Marketing (1998–1999)