Open to consulting & new roles
I make brands visible with SEO and in AI search.
Hi — I’m Brian. For more than 20 years I’ve helped companies get found, first in Google and now in ChatGPT, Gemini, Claude, Perplexity, and AI Overviews. I help build the SEO/AEO programs, workflows, tracking, and content pipelines that win citations in crowded categories — and I write about how (I think) it all works.
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Trusted by teams at AAA, The Dyrt, Cox and 120+ more
GEO / SEO
Technical SEO
25+ years in search
25+Years in search
600K+Keywords grown for AAA
122%YOY SEO growth at The Dyrt
120+Clients as agency founder
Brands I’ve worked with
Where I’ve been
25+ years of search, agency ownership, and now AI answers
SEO Lead · The Dyrt
2025 – 2026 · Camping marketplace, 120K+ pages
Created the SEO logic/framework for a large-scale “self-healing SEO” program for 30K+ programmatic pages using GSC data for decaying content refreshes, built the GEO/AEO program and AI visibility tracking, led technical SEO fixes (crawling, indexation/rendering, internal linking, and link pruning), managed brand-citation and link building, and created pillar content using internal UGC with entity enrichment and query fan-out methods. Helped swing non-paid web users from -28% to +76.5% YoY, grew mobile SEO page views 122% YoY, and contributed to the company’s first profitable year in twelve.
SEO Lead · AAA
2024 – 2025 · The Auto Club Group
Grew keyword visibility from 95K to 600K+ and first-page rankings from 12K to 30K+, led AI initiatives with content development and SEO automations, owned all technical SEO projects and multi-site migrations/redirects (98% of organic traffic retained), built AI content workflows, created core service/product pages and pillar pages across insurance, membership, travel, and roadside, and optimized local SEO for AAA locations in 13 states.
Senior SEO Consultant
2019 – 2023 · Independent, SaaS & B2B
Launched early AI-driven content workflows on GPT-4 and Claude, grew topical coverage 45% with entity, UGC, and E-E-A-T strategies, and lifted conversion rates 18% through UX mapping and A/B testing.
Director, Technical SEO · LOCOMOTIVE
2015 – 2017 (contract 2022) · Enterprise agency
Led technical SEO for Cox, Sunbrella, Credit.com, and NRG — programmatic frameworks for large location and directory sites, and deep technical SEO audits turned into execution-ready roadmaps for C-level clients and dev teams.
Founder · SocialSEO.com
2002 – 2014 · Acquired
Built and led a 15–20 person SEO and content agency serving 120+ clients including Disney, Drugstore.com, Expedia.com, Sony Music, and HughesNet; scaled ThemeSnap.com to 16,000+ customers.
How I work
Toolkit & workflows
AI search · GEO/AEO
Answer-engine optimization for ChatGPT, Gemini, Perplexity, and AI Overviews with citation programs, content graphs, query fan-out, and current or new methods proven to positively impact AI search..
Technical SEO
Enterprise audits, Core Web Vitals, JavaScript rendering, decayed content fixes, structured data, crawl budget, site migrations, and even UX or AI tooling that keep and grow your traffic and users.
Automation & AI
MCP and automation workflows, programmatic SEO at scale w/UGC, RAG-aligned content pipelines, self-healing SEO programs, and custom AI automation for grading and auto-updating web pages.
Analytics & reporting
Executive-ready dashboards and monthly reporting that tie search work to business goals or revenue, built on custom API integrations and repeatable AI workflows using GA4, GSC, and other tools.
Selected work
Case studies & results
Dashboards, AI page graders, visibility trackers, and before-and-afters from real programs. Click any image to view it full size.
Custom dashboard tracking brand citations across ChatGPT, Gemini, and Perplexity — the KPI executives now review monthly.
Looker Studio dashboards built on custom API integrations, tying organic performance directly to revenue.
Visibility growth over 12 months — first-page rankings up from 12K to 30K+ and membership conversions up 9%.
The entity-enriched content graph behind a RAG pipeline that produced 20K+ optimized assets at The Dyrt.
Share-of-voice reporting for AI answers: who gets cited, for which query clusters, and where the gaps are.
Traffic through a multi-site enterprise migration — redirect mapping and crawl triage kept nearly every visit.
From the desk
Recent Articles
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Cancer: A Place Where Uncertainty Thrives
Every day that passes without incident to yourself, a loved one, or a friend is a true blessing. You see, we are all walking this very thin line where, at any moment, one’s health and life trajectory as we know it can be altered entirely. One day you are celebrating family, a birthday, a personal…
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The Wonders of Immunotherapy & A Chance to Live
After my diagnosis of stage IV melanoma in early October 2017, my oncologist and cancer team immediately put me on the immunotherapy combination of Yervoy (Ipilimumab) and Opdivo (Nivolumab). This combo, which would be given in 4 infusions from October 25th to December 27th — and the subsequent 33 Opdivo infusions till April 2019 —…
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A Dismal Diagnosis & A Day I Try To Forget
October 3rd 2017. This date rattles me to the core. As much as I’d like to forget it or have it brainwashed from existence, it is etched into my mind forever. I hate the thought of this day, as it is a constant reminder of a pain and sorrow like I’ve never felt before. “You…
You’re in good company
“Brian took AI visibility from a buzzword to a KPI our executives actually track. The citation share gains showed up in the pipeline.”
— VP of Growth, travel marketplace
“The rare technical SEO who can brief a C-suite and debug a rendering issue in the same afternoon. Our migration kept 98% of its traffic.”
— Director of Digital, enterprise membership org
Let’s talk search
Consulting engagements, full-time roles, or just a question about getting cited by AI engines — I read every message.
brian.gilley@gmail.com
linkedin.com/in/briangilley
Louisburg, NC · Remote-friendly