Experience

Remote · Camping marketplace, 80K+ indexed pages

• Own the GEO/AEO program across ChatGPT, Gemini, Perplexity, and Google AI Overviews — contributed to 32% new-user growth and the company’s first profitable year in 12 years.
• Built an AI Visibility Inventory & Tracker (Profound, PromptWatch, Ahrefs Brand Radar, Looker Studio) measuring citation share and competitive performance.
• Engineered a content graph, entity enrichment, and a custom query fan-out tool to model how AI engines interpret content.
• Built RAG-style content pipelines and n8n automation workflows generating 20K+ optimized assets at scale.
• Partnered across content, growth, product, and engineering; executive-ready monthly reporting to C-level stakeholders.

Remote · Enterprise membership organization

• Grew keyword visibility from 95K to 600K+, first-page rankings from 12K to 30K+, SERP features from 3K to 35K; membership conversions up 9%.
• Implemented a RAG-based AEO framework, establishing AI visibility as a tracked KPI.
• Built dynamic Looker Studio dashboards via custom API integrations to monitor AI exposure, crawl depth, and CTR.
• Resolved 300+ crawl/indexation issues, lifted site health 20%, and retained 98% of organic traffic through a multi-site migration.

Remote · SaaS, B2B, and content clients

• Launched early AI-driven content workflows (GPT-4, Claude) and entity/E-E-A-T strategies, growing topical coverage 45%.
• Delivered technical audits and roadmaps improving crawl efficiency and page speed; conversion rate up 18% via UX mapping and A/B testing.

Cary & Pittsboro, NC · Enterprise clients: Cox, Sunbrella, Credit.com, NRG

• Led technical SEO for enterprise brands including Cox.com, Sunbrella.com, and Credit.com; primary contact for C-level clients and dev teams.
• Architected scalable programmatic SEO frameworks for large location/directory sites — crawl efficiency, internal linking, indexation at scale.
• Translated audits into execution-ready roadmaps with SEO KPIs tied to business impact.

Raleigh, NC · Acquired · Teams of 15–20

• Built and led an SEO/content agency serving 120+ clients (Drugstore.com, Sony Music, HughesNet, Quadratec).
• Founded and scaled ThemeSnap.com to 16,000+ customers; drove 14% MoM order growth for Drugstore.com and grew directories from 120K to 1.6M monthly users.