Selected work
Design, development, and search programs I’ve built or been part of over 20+ years — from founding a theme marketplace to enterprise SEO that ended in an acquisition.
ThemeSnap.com
A Drupal & WordPress theme marketplace with hundreds of digital assets — founded, built, and scaled to acquisition.
- Grew to 16,000+ customers before the company was sold
- Hundreds of premium themes and digital assets across two CMS ecosystems
- Owned product, storefront development, and the SEO that drove marketplace traffic
Drugstore.com
Large-scale technical SEO and content development for one of the era’s biggest online retailers — work that helped position the company for its acquisition by Walgreens.
- Complex enterprise technical SEO across a massive product catalog
- Drove 14% month-over-month order growth
- Search program contributed to the runway ending in the Walgreens acquisition
The Dyrt — AI visibility program
A ground-up GEO/AEO program for a camping marketplace with 80K+ indexed pages — tracking, content graph, and automated pipelines.
- AI Visibility Inventory & Tracker across ChatGPT, Gemini, Perplexity, and AI Overviews
- Content graph, entity enrichment, and a custom query fan-out tool
- RAG-style pipelines generating 20K+ optimized assets; contributed to 32% new-user growth
AAA — enterprise search growth
Enterprise SEO and the organization’s first AEO framework for a national membership brand.
- Keyword visibility 95K → 600K+; first-page rankings 12K → 30K+
- RAG-based AEO framework — AI visibility became a tracked executive KPI
- 98% organic traffic retained through a multi-site migration; 300+ crawl issues resolved
Enterprise programmatic frameworks
Scalable SEO architecture for enterprise location and directory sites at LOCOMOTIVE Agency — Cox, Sunbrella, Credit.com, NRG.
- Programmatic frameworks for large location/directory sites — indexation at scale
- Grew directory properties from 120K to 1.6M monthly users
- Primary technical contact for C-level clients and internal dev teams
Have a project like these?
I take on consulting engagements and full-time roles in GEO/AEO, technical SEO, and search automation.